Introduction
At Stabilicers® Walk Traction Cleats (“Stabilicers“, “we“, “us” or “our“), we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, share and protect your personal data when you visit or make a purchase from stabilicer.shop (the “Site“) or engage with our brand in any way, including offline.
This policy applies to all Stabilicers branded apps, services, events, social media pages and offline sales and marketing activities.
Who we are and key definitions
Stabilicers Walk Traction Cleats is the controller and responsible for your personal data. Our head office address is 123 Traction Lane, Slippery Rock, PA 16057, United States.
Personal data – any information relating to you which allows us to identify you, such as your name, contact details, purchase history, and details of how you interact with our brand offline and online. It does not include data that has been made anonymous.
Legitimate interests – our legal grounds for processing your data when it is in our legitimate business interests to do so, while respecting your privacy rights. Examples are data analysis, marketing research, product development and site security measures.
Personal data we may collect and why
Customer data: Name, billing/shipping address, email, phone number, payment card details and order details. We need this to take your order and fulfill our contract.
Marketing data: Preferences for receiving marketing from us and third parties, and your communication preferences. We need this to send you relevant marketing and service communications.
Website usage data: How you use our website, products viewed, links clicked, pages visited and products purchased. We need this to understand customer behavior, improve our website and recommend relevant products.
Social media data: When you engage with our social media pages or content. We need this to respond to you and analyze our audience.
Health and medical data (consumers only): Information related to your health or medical conditions that you choose to provide when purchasing our traction cleats. We need your explicit consent for this.
We only collect data that is necessary and proportionate for the purposes above. We indicate optional questions and data throughout our site.
How we collect personal data
We collect data from:
- Direct interactions: You provide data when creating an account, making purchases, contacting us or participating in surveys, contests, promotions or marketing activities.
- Automated collection: We collect data via cookies and similar technologies when you visit our site or interact with our emails and online ads. See our Cookie Policy for details.
- Third parties: Service providers, advertising networks, analytics providers, social networks and search engines may provide us with data.
- Offline sources: Events, in-store interactions, business card details and purchased contact lists.
We always aim to be transparent about data collection and give clear opt-in/opt-out choices if applicable. If we receive your data indirectly, we will notify you within a reasonable timeframe.
How we use personal data
We only use your data in lawful ways, with your consent where applicable:
- Contract performance: To fulfill orders, deliver products and provide customer service.
- Legitimate business interests: To analyze site traffic, understand our customers, improve our site, and develop new products.
- Legal obligations: To keep records required by law, such as tax records.
- Consent: To send you direct marketing via email, text or phone (you can opt-out anytime). Also to process health data associated with our products.
- Vital interests: In rare cases, we may need to disclose personal data if it is essential to protect your vital interests or those of others.
We will only process special category data with your explicit consent.
Data retention and deletion
We retain personal data as long as required for the purposes above or to meet legal requirements. Customers can request deletion of their account and associated data at any time. We remove personal data from inactive accounts after 24 months.
Data sharing and disclosure
We do not sell your data. It may be shared in these limited circumstances:
- To service providers acting on our behalf who need access to fulfill orders, provide support, send marketing, process payments or conduct surveys.
- If required by law, for tax purposes or in case of a business transfer, merger or asset sale.
- To protect and defend our legal rights, property or safety, or that of users or others.
- With your consent, which we obtain before sharing sensitive personal data.
We require all third parties to respect data privacy and security and limit their use to the purposes for which the data was disclosed.
International data transfers
As we are a US brand, we may transfer the personal data we collect to recipients in other countries, including the US. Where required by law, we put standard contracts or other safeguards in place to protect data transferred internationally. Contact us if you want to obtain a copy of the relevant safeguards.
Data security
We use robust technical and organizational measures to protect your data. Our internal policies and controls limit staff access to data and provide strict data handling protocols.
While we take all reasonable precautions to safeguard your data, no system can be completely secure. We do not accept liability for any unauthorized access or loss of personal data under our control.
By using our site or providing personal data, you agree that we may transfer, store and process your data in jurisdictions other than your own. Your use of the site or provision of any personal data constitutes your agreement to the transfer, storage and processing of data outside your jurisdiction.
Children’s privacy
We do not knowingly collect or solicit personal data from anyone under the age of 16. If you are under 16, please do not attempt to register for an account or send any data about yourself to us. If we learn that we have collected data from a child under 16, we will delete the data as soon as possible. If you believe a child under 16 may have provided us with personal data, please contact us.
Your data rights and choices
You have the following rights regarding your personal data:
- Access: You can request copies of your personal data, including account details and billing history. We will provide this as soon as possible, and within 30 days at the latest.
- Rectification: You can update or correct any inaccurate personal data.
- Erasure: You can request that we delete your personal data, such as if you close your account. We will comply unless we have a lawful reason not to, such as tax record-keeping requirements.
- Withdraw consent: You can opt-out of consent-based processing, such as direct marketing. This will not affect any processing necessary to fulfill orders or meet other contractual obligations.
- Restriction: You can ask us to restrict processing of your data in certain circumstances, such as if you have contested its accuracy. We will comply for so long as the restriction applies.
- Object: You can object to our legitimate business interests for processing your data. We will reconsider our justification for processing your data. With your consent, we will only continue processing in compelling legitimate grounds or legal requirement.
- Data portability: You can ask us to provide you or a third party with certain personal data in a commonly used machine-readable format. Where technically feasible, we will comply within 30 days.
To make a request, please contact our data privacy team using the contact details in this policy. We may request proof of identity to process certain requests. There are no fees or charges for exercising your rights, unless the request is excessive, repetitive or unjustified.
Cookies and tracking technology
A cookie is a small text file downloaded onto your device to collect data about site usage and remember your preferences. We use strictly necessary cookies to enable our site functionality. Analytics cookies help us understand site usage so we can improve the site.
You can withdraw consent to analytics cookies at any time. This will not affect strictly necessary cookies or other site functionality. Click here for more details on the cookies we use and your opt-out choices.
We also use tracking pixels (tiny image files) in our emails to analyze open and click rates. You can easily disable email tracking in your email client settings.
Links to third-party sites
Our site may contain links to third-party sites. As these sites are outside our control, we do not make any warranties about security or privacy. You should view their own privacy policies before providing any data. We are not responsible for the content or privacy practices of any third-party sites.
California Privacy Rights
If you are a California resident, you can request a disclosure of the personal data we have collected and other details mandated by California law by emailing [email protected] or writing to us at the address in this policy. Per California law, you can make this request up to twice in a 12-month period.
Changes to this policy
We reserve the right to change this policy at any time. The updated version will be posted on our site with an updated effective date. If changes are significant, we may provide additional notice such as an email to registered customers.
How to contact us
Please direct any questions or concerns regarding this policy or data privacy to our data protection team at [email protected] or write to us at:
Stabilicers Walk Traction Cleats
123 Traction Lane
Slippery Rock, PA 16057
United States
Effective date of this policy
This policy was last updated on January 1, 2023.